Understanding football beyond the goals.
Sam is an AI-based approach to interpreting football through structured events and context.
What is Sam?
Sam is a concept built around a simple idea: football should be understood as a continuous flow, not just a collection of highlights.
Instead of focusing only on goals and key moments, Sam looks at how situations develop: how attacks build, how pressure evolves, and how decisions shape the game.
The aim is not only to describe what happens, but to make the game more understandable.
Approach
Sam is based on structured event data combined with contextual interpretation.
The focus is on:
- clarity over complexity
- explainability over prediction
- practical use over theoretical models
Development is iterative and grounded in real match material.
Application
The work explores how this approach can support:
- match interpretation
- commentary assistance
- educational use in football
The primary focus is football, with potential to extend to other team sports later.